In 2017, 795,000 tonnes of fruit produced in Australia was rejected at farm level. Why this waste? Most retailers reject any fruit or vegetable that are non-standard size, shape or colour. Large commercial growers and small organic farmers alike often face a huge problem selling their not-to-standard fruit and vegetables. Due to the short shelf life of fresh produce, a lot of fresh food ends up in landfill. In order to prevent this unnecessary wastage, Ugly Duck comes to the rescue, creating and crafting a distinctive range of fruit spreads, chutney, relishes and fruit pastes – many of which have won prestigious awards for quality and taste.